“We are committed to serving our loyal community and our new users. “Although this site has been in development for several months, lockdown has given us an opportunity to present it to a bigger audience,” says Natalie. The introduction of enhanced curated content hubs centred on particular editorial themes provides even more options for advertisers to align their messaging with exciting news and recipes, including exclusive custom branding opportunities of multimedia elements such as video players and image galleries.įood24 has proven to be incredibly valuable to South Africans during the lockdown, with the brand’s total digital audience growing to 1 824 626 in April, a year-on-year increase of 36.9%. The new Food24 site also brings about several opportunities for advertisers and sponsorships, with a refreshed newsletter and an improved ad campaign management facility that allows for highly targeted section-specific sponsorship takeovers. We launched Eat Out in 1998 and took over Food24 from Media24 in 2018, adding to our growing Food media cluster. This is reflected in Food24’s new tagline – “Inspiring South Africa’s kitchens”– and a redesigned visual identity that brings Food24 firmly into the New Media family. To that end, there was also a special focus on, for example, the mobile experience that serves cooks on the go as well as curated collections for ease of reference.”
We want to be the one-stop shop for all South Africa’s home cooks.
#KAMINI PATHER RECIPES DRIVERS#
“Accessibility and the presentation of inspiring content were key drivers of this rebuild. “Whether you’re looking to make a quick Tuesday night meal after a long day at work or a lavish Saturday spread, the Food24 site will be your companion in the kitchen,” says Natalie Wilson, the newly appointed Head of Food at New Media.
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